Good business and business that’s doing good were separate issues for a very long time. Today’s perspectives have changed, following a groundswell that has been simmering for decades. Responsible companies that were led by a higher purpose are nothing new, but there remains much ground to be covered if the link between the good of the community and business profits are to be inextricably linked for good. In both senses.
For the first time in our history, up to two thirds of investors claim that they take the social responsibility of a company into account when considering their investment. This means that we are tending towards a world where doing the right thing is both morally essential as well as financially rewarding.
Of course, like any trend that moves towards raised awareness and compassion, the path is not a smoothly paved one. The world seems to zigzag towards a desired standpoint and we at Finance Incorporated Limited feel that it is our responsibility as a company to do the right thing; doing our part for a cause that is much greater than what we can possibly achieve alone.
For too long, companies have considered their social responsibility as a bolt-on set of actions meant to offset their impact on the community and the environment where a fixed portion of profit was allocated to a set of activities that were aimed to distract audiences from the actual activity of the company.
Today we consider ESG – our Environmental, Social, and Governance behaviours – as a responsibility to do the right thing. This means that all decisions taken at board level, and the way these trickle down through the entire organisation, are based on a sound set of moral standards.
We see our obligations as a destination and consider the ultimate state of a company as being one in which every action taken is based on solid moral grounds. We also know that along the way, we may need to learn from some of the actions we have taken to move forwards in a better direction.